There is more to being safe and prepared in the backcountry than putting a sticker on your gear, but this 1" pin is intended to be a reminder when you're setting out for a day in the 'cunch. Put in on your beanie, bag, or goggle strap.
Take an avalanche safety course. Read the reports. Make a plan. Stay Safe.
These are some backcountry basics, but they can be the differnet between a dope day and a death.
Support the cause and remind yourself and others that you need your rescue gear, and the knowledge to use it.